Why Video Belongs at the Core of Your Communication Strategy
🎥 From Optional to Essential: Why Video Has Taken Over
In the past decade, video has gone from a nice-to-have to a must-have.
We once relied on text, emails, blogs, and PDFs.
Now, we expect information to be visual, direct, and on-demand.
This shift didn’t happen by accident.
It happened because video fits how we live and work today.
🚀 Why Video Took Over
Video delivers information faster, with more clarity and impact.
It’s easier to consume, easier to remember, and far more engaging.
People aren’t getting lazy — they’re just busier.
Video helps them get what they need, without extra effort.
📊 The data says it all:
- 📈 Over 80% of global internet traffic is video
- 🔍 YouTube is now the world’s second-largest search engine
- ⏱ Adults spend nearly 100 minutes per day watching video
- 💬 Platforms like LinkedIn see much higher engagement on video than on text posts
And it’s not just for marketing anymore.
- 💼 Teams use video for training, onboarding, updates, and internal comms
- 🤝 Communities use video to share knowledge, keep members engaged, and stay connected between live events
🔮 Why Video Will Matter Even More
The momentum isn’t slowing. It’s accelerating.
Here’s why video is becoming even more central to how we communicate:
- 🌍 People work across time zones → Async video keeps everyone aligned
- ⚙️ AI tools are making video creation faster and easier
- 👶 Younger generations expect video-first communication
- 🧠 Organisations are building knowledge hubs with on-demand video
- 📈 Viewing analytics help improve content quality and relevance
✅ Making It Work for You
If you create content, lead a community, or run events,
video isn’t just a format — it’s the foundation of how people learn and engage.
With a platform like Savvy VOD,
you can organise, control, and share your video content on your terms —
whether it’s for members, teams, or a select audience.
